THE BADOO PROJECT
Celebrated as NYC’s largest public photoshoot, The Badoo Project was a 3-day series of events where top fashion photographers captured the portraits of 1000 New Yorkers. Following the event, we selected 24 people to be featured in a massive out-of-home media campaign on billboards, buses and taxi-tops throughout NYC.
As Executive Producer, I worked with Exposure to develop this project from ideation to onsite execution.
